Outstanding performances of PUMA athletes and teams have strongly influenced international sports through innovative PUMA products and creative marketing initiatives for more than 60 years.
B, Bashundhara, Dhaka Subject: Submission of Term paper on marketing analysis of Puma Dear Sir, It is a great pleasure to present the term Puma segmentation on Marketing analysis of Puma BUS which had been a great experience for us to work with such a real life issue.
Throughout the study we have tried with the best of our capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. We tried to make and let it look like a professional and informative one.
We sincerely believe that it will satisfy your requirements. We are very grateful to you for your guidance and kind cooperation at every step of our endeavor on this term paper.
We will remain deeply grateful if Puma segmentation kindly take some pen to go through the report and evaluate our performance.
Shariotullah Sharif 4 Md. Rakibul Hussain Shah Page 2 Acknowledgment At first we would like to thank Almighty Allah and then we want to give special thanks to our honorable course instructor, Professor Dr.
He gives us the inspiration and guidance to learn marketing management. We want to thank our every group member. Each and every member tries their best to complete the term paper as per the guideline. Therefore, there might have some technical mistakes or error due to our limited aptitude, related knowledge and time constraint.
In this regard, we do believe to get a kind consideration from you and those who will be exposed to this report.
Their journey started in the year with Rudolph Dassler the original founder starting a manufacturing company with his brother Adolf. They have employed over 10, employees worldwide who are highly trained to serve their customers.
Puma offers performance and sports style products to different customer segments. It focuses more on quality, innovation, design, and performance of their product.
This report is carried out in order provide the marketing insight of PUMA by implementing some marketing theories and provide analysis based on that. This report covers the following topics which were taught in our class by our Honorable Faculty Professor Dr.
The theories we learned in our class we used that to an analysis of the marketing of PUMA to produce analysis done by us which will show how PUMA can be more effective and be in a competitive advantage by implementing these theories in practice. After the analysis of the report we will give a recommendation suggesting few steps to be used by PUMA that will help them in gaining a competitive hand over its competitions by better enhancing their marketing strategies.
It develops its existing product and expand new product. It entered into fashion based product with sports products. Puma emphasizes on innovation, performance, quality to design its new products to make it unique from its competitors From the overall study we will be able to conclude how marketing strategies can be more competitive with the help of our analysis and if implemented properly it will be really beneficial for a company leading to a larger customer base and increased profit.
Letter of Transmittal Acknowledgment Executive Summary 1. Market Segmentation 4. Value Chain Model Box Analysis of Brand Elements 6 Categories 20 Brand Dynamic Pyramid 21 Pricing Strategies 27 17 Recommendation 29 19 Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.
As the business and industry size of Puma is very big and competitive, Puma faces a huge competition, complexity and different marketing activities.MARKETING STRATERGY OF PUMA.
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Published: 23rd March, -PUMA top management is highly marketing oriented and most of the key personnel come from marketing background. This is strength in this business because industry is market driven instead of product driven.
Targets and Strategy.
To be the Fastest Sports Brand in the world PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories.
Geographic Segmentation Geographic segmentation divides the market based on nations, states, country, and regions.
Cities etc. Regions covered by puma: EMEA (Europe, Middle East and Africa), Americas (North and Latin America) and Asia/Pacific. Income: Upper middle, High Occupation: Mainly Sportsperson Psychographic Segmentation Page | 17 In psychographic segmentation buyers are divided into group based on personality, life style, values.
Bases of puma: Lifestyle: Sports-oriented, Outdoor-oriented Personality: Energetic, ambitious.
Main bases of Puma on VALs Framework: INNOVATORS: Successful, active ACHIEVERS: Successful, goal . Puma SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page.
Analysis of Puma also includes its USP, tagline / slogan and competitors. Puma rely on guerrilla marketing tactics to become the world's sportswear market. as "the first attempt by" a more advanced product design and fashion concept.
distribution channels. " Puma core market segmentation is to firmly seize the "first attempt by" (Early-Adopter)." to Products.